Brooke Summers is the founder of design studio, Craft + Curate. She’s also the brains behind Hinterland’s stellar creative team. We chatted about her creative journey, as well as how she crafted the festival’s aesthetic.
Hinterland has a really particular aesthetic when it comes to branding. How did you settle on that?
I wish I could say the creative was built completely intentionally, but in reality it was tinkering with a bunch of bad ideas until one felt right.