Behind the Scenes: Branding a Start-Up Music Festival

Brooke Summers is the founder of design studio, Craft + Curate. She’s also the brains behind Hinterland’s stellar creative team. We chatted about her creative journey, as well as how she crafted the festival’s aesthetic.

Hinterland has a really particular aesthetic when it comes to branding. How did you settle on that?

I wish I could say the creative was built completely intentionally, but in reality it was tinkering with a bunch of bad ideas until one felt right. 

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5 Phrases to Silence Your Inner Critic

A couple days ago I took the My Creative Type personality test and got the “Visionary”. While this test is more fun rather than informative, part of the description really struck a chord with me:

“You live in a world of infinite possibilities, preferring to see things not as they are but as they could be. You know that life is limited only by the boundaries of your own beliefs, and you’re driven to push the limits of, well, everything.”

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