Alt Summit Recap + Lessons Learned

Craft and Curate- Alt summit recap

Last month I had the opportunity to attend Alt Summit. For those who don’t know, Alt is a week-long conference for creative entrepreneurs and content creators in Palm Springs.

Attending was a huge deal for me because 1. I hadn’t left my daughter since she was born and 2. I was in a creative rut. I was just so excited to light some fire under my ideas!

So, how was it? I don’t mean to be dramatic, but it was quite possibly the best experience of my life. Palm Springs was sunny and beautiful, every corner was straight out of instagram, and every person I met was ready to kick ass. The energy was incredible and I can’t wait to go back.

I’ve had a ton of people ask me how it was, so here are the 5 most important lessons I learned at Alt Summit.

  1. Just start

You guys, I saw SO MANY successful people living their dreams. They weren’t necessarily geniuses, rich, or the most talented person to ever live—they were just people who went for it.

Making the jump into pursuing a goal is really just the first step in a long-winding road of successes and failures. If you’re waiting for the day when you feel fully prepared and completely ready, spoiler alert: it’s never going to come.  We are all ever-evolving and learning every day.

Just go for it! Your future self will be glad you did.


2. Get specific about your goals.

Allison from The Allison Show gave an amazing talk and asked the simplest of questions: WHAT DO YOU WANT? Seriously though, what do you want? Are your actions supporting that goal?

If you’re anything like me, I have so many goals it can be overwhelming at times. I see where I am and know where I want to be, but dont always focus on how I’m getting there. “Book three clients this month” is easier to put into action than “have a successful and thriving business”.

So, what do you want? Get super specific and plan action around it!


3. Your vibe attracts your tribe.

Tara from Rad and Happy encouraged us to be what you want to see in the world. Getting what you want is your responsibility and what you are is what you attract.

If you’re a freelancer feeling isolated, reach out to a fellow entrepreneur for coffee.

If you wish you had more dialogue on your social accounts, have you tried contributing to other accounts?

Do you wish you attracted a certain type of client? Make sure your work and your message aligns with their values and aesthetics.

No more sitting around wondering why an opportunity didn’t fall into your lap. It’s time to manifest those dreams!


4. Impostor Syndrome is normal.

Because creative entrepreneurs wear a lot of hats, we sometimes don’t feel traditionally qualified for the job we’re tackling. Sometimes I feel like I am a total idiot and have no idea what I’m doing. Probably when I’m doing anything math related. Can anyone relate?

I saw rooms full of talented people I admire learning—just like me. We all have our insecurities, it’s totally ok if you don’t feel unqualified sometimes. Even the people who seemingly are crushing it in their career have things they want to work on.


5. Create space for creativity.

Before attending Alt, I was kind of in a creative rut. Making the effort to get out from behind my screen, get dressed (lol), and have meaningful conversations was just what I needed.

Garance Dore said in her keynote that making space for her creativity allowed her to make her best work.

If you create for a living, how can you step away from your work and simply live life? Sometimes it can feel like a luxury to take a break, but I think frequent breaks are key to making my best work. Even if I’m taking a quick walk or getting a coffee, sometimes I just need to let the project breathe instead of trying to force my way through.

Build breaks into your process. It’s totally ok to take the time you need.

In closing, Alt Summit was totally worth the investment. I came for inspiration and DAMN did I get it. The perspective and pieces of knowledge I received were priceless and I can’t wait to go back next year!


Hey, I’m Brooke!

I’m a type obsessed designer + business hype girl. I love traveling, hoarding beauty products, and a good matcha latte. My passion is empowering innovators to craft a business of their dreams and curate a more beautiful life.