Posts tagged alt summit
Behind the Scenes: Branding a Start-Up Music Festival

Brooke Summers is the founder of design studio, Craft + Curate. She’s also the brains behind Hinterland’s stellar creative team. We chatted about her creative journey, as well as how she crafted the festival’s aesthetic.

Hinterland has a really particular aesthetic when it comes to branding. How did you settle on that?

I wish I could say the creative was built completely intentionally, but in reality it was tinkering with a bunch of bad ideas until one felt right. 

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