Wooly’s is a music venue in the trendy East Village neighborhood in Des Moines, Iowa.
Rebranding, Logo System, Brand Guidelines, Collateral
(website, signage, & more coming soon!)
Behind the Brand
When Wooly’s first opened up shop, they were a small music venue in a semi-busy (but still very new) neighborhood. Fast forward 7 years—the venue and the neighborhood have grown into a must-visit destination for anyone in the Des Moines metro.
Wooly’s old logo was unrefined and felt like it didn’t truly represent the venue as a brand. I took the logo system and modernized it into a more classic, but still recognizable mark that will shine across all designed materials. The logo system is a mix of classic and new. The modern lines are bold and engaging while the typography hints at the vintage Woolworth’s stone inlay at the entrance of the venue.