Yoga + Co.
Yoga+Co. is a private yoga company owned by Lindsay Bordwell. With her tagline “Come As You Are”, Lindsay truly believes that yoga is a practice that is for anyone. With her positive and energetic attitude, Lindsay invites her students to see yoga as the trip, not the destination.
Logo System Design, Brand Guidelines, Collateral, Customized Squarespace
Behind the Brand
Lindsay came to me wanting to brand her personal yoga instruction business. Since we had a blank slate, we could use strategy to figure out her target customer and build a brand that appeals to that person. As a result, Lindsay has built a loyal following of students and has a new, but thriving business.
Through the healing practice of yoga, Lindsay wants make an impact on the health and positivity of her community. Together, we created a brand presence that bursting with personal touches. From the hand-painted textures, to the hand-drawn lettering, every element of the design process has been lovingly worked on by human hands. When the potential student sees Lindsay’s site or business card, they know they are going to get instruction that is above and beyond what they are used to.